FOR EARLY- & MID-CAREER RESEARCHERS SEEKING NIH, NSF & DOD/DOE FUNDING

How to get your reviewers excited about your work, without triggering defenses

The insider framework from $23M in funded grants—learn the diagnostic tool that reveals which sentences are killing your credibility and how to fix them before your next deadline

📅 Tuesday, Nov 18th at 11:00 a.m. MST

🎥 Recording sent to all registrants

Join 4,523+ researchers who've attended our workshops

IN THIS WEBINAR, YOU'LL DISCOVER...

The hidden psychology of reviewer reactions
Why even strong proposals trigger defensive skepticism—and the simple reframing technique that shifts reviewers from critic to champion (with real examples from funded R01s)
Offense vs. Defense frames explained
The 5-minute diagnostic: How to scan your introduction and spot exactly which sentences are triggering reviewer defenses—so you can fix them before your next deadline
The clarity-resilience connection
Why mastering this controllable variable (your framing) builds professional resilience—even when external funding conditions are chaotic and unpredictable
A live proposal diagnosis
Real-time analysis of "defensive" vs. "excitement-building" openings from actual proposals—so you can see the difference and apply it to your own work immediately

WHY THIS MATTERS NOW...

In today's funding environment—with grant terminations, review delays, and unprecedented uncertainty—you can't afford hidden liabilities in your proposals.


Defensive language is one of those controllable variables you CAN fix.


Understanding the psychology takes 60 minutes.



Applying it to your next draft takes 15 minutes.


The result: Reviewers who are primed to champion your work instead of finding reasons to dismiss it.

About the Instructor...

Dr. Morgan Giddings

I know what it feels like when reviewers don't "get" your work—no matter how many times you revise.

Early in my career, I watched good science (mine and colleagues') get rejected repeatedly. We were working hard, following advice, making revisions... but something fundamental wasn't landing with reviewers.

It took years to figure out the pattern: we were accidentally triggering defensive reactions without realizing it. Once I understood the psychology behind HOW reviewers read, everything changed.

That insight led to $23M+ in grants during my tenure at UNC Chapel Hill, and over the past decade at SCI•Foundry, I've helped hundreds of researchers crack this same code.

This webinar distills that hard-won insight into one 60-minute session. You'll walk away with a diagnostic tool you can use immediately—whether you ever work with us or not

Dr. Morgan Giddings is a third-generation scientist and CEO of SCI•Foundry. She has secured over $23 million in grant funding and spent over a decade helping researchers turn unclear science into funded proposals using science-first frameworks.

WHAT TO EXPECT...

60 minutes of substantive teaching (not a sales pitch disguised as education)
Real examples from funded proposals across multiple disciplines—neuroscience, bioengineering, chemistry, materials science, and more
Actionable diagnostic tools you can apply to your own draft immediately after the session
Q&A time to address your specific situations
Recording sent to all registrants within 24 hours—can't make it live? No problem.

This is education first. You'll learn frameworks you can use whether you ever work with us or not.

"After working on my offensive frames for reviewers before writing, I realized that I used to always be afraid and scared about what landmine I was going to step into while writing my aims page. By confronting those fears head-on and considering strategic approaches to avoid triggering the worst perceptions of my work, I gained significant confidence.”

— Tara Sigdel

Department of Surgery, UCSF

Personal note from Dr. Morgan Giddings:

For me, science has always been about curiosity, creativity, and pushing boundaries.

But I also know the frustration of watching good science get rejected because it didn't land with reviewers the way you intended.

In this workshop, I'm sharing one of the most powerful frameworks I've learned in 15+ years of securing funding: how to communicate in ways that create reviewer excitement instead of triggering defenses.

It's practical. It's immediate. And it works across all disciplines.

I'm looking forward to sharing it with you.

Morgan Giddings

CEO SCI·Foundry

Copyright © 2025 Marketing Your Science LLC. All Rights Reserved